You have limited funds to make your business happen and to keep it going. You can try to bootstrap it as long as you can, but the reality is “It takes money to make money.” This is true whether you’re trying to build something innovative and disruptive, or something local.
And any business that’s going to be a huge success needs investment. Thus, you’ll need investors. More importantly, you need investors to say “Yes.” That’s why I created The OPM Formula, to give you the best shot at getting that “Yes.”
The problem is, the vast majority of entrepreneurs don’t know the intricacies and “unspoken rules” of getting investment. They google, read, watch YouTube videos, and “wing it” as best they can. Throw enough darts, and one may hit the bullseye, right? Possibly, but highly unlikely.
Being unprepared will result in repeated rejections.